online dating

Online Dating Statistics in 2022 (Latest U.S. & Global Data)

The historical stigma of internet dating is gone and people are trusting dating technology more and more.

Online dating statistics show that online dating is now the most common way people find romantic partners.

Online Dating Statistics

Overview of statistics on online dating:

  1. 53 million Americans are actively using online dating services, 413 M worldwide.
  2. About 39% of all straight relationships in the U.S. start online.
  3. 6 in 10 online daters say it’s easy to find potentially compatible partners.
  4. College graduates have the highest first date and relationship rate on online dating sites.
  5. 57% of men don’t receive enough messages, while 30% of women get too many.
  6. 60% of younger women experience harassment after saying they aren’t interested.
  7. Average online dater spends about $300 per year on dating site memberships.
  8. Four in 10 Tinder users are either married or in a relationship.
  9. Dating app trolls score highly on impulsivity, sadistic behavior, and disregard others’ suffering.
  10. Online dating scams cost victims over $500 million each year.

1. 53 million Americans are actively using online dating services, 413 M worldwide.

According to Statista online dating service statistics, 53 million Americans are actively using online dating services each year. (1)

Online Dating in the U.S.Online Dating WorldwideGlobal Revenue
53 M Active Users413 M Active Users$3.7 B in 2022

The online dating data also shows that worldwide, there are 413 million active online dating users in 2022. (1)

Also, the online dating industry generates about $3.7 billion in revenue each year through paid subscriptions.

CountryOnline Dating PenetrationRevenue in 2022
United States15.7%$829 M
United Kingdom11.5%$116 M
France10.9%$113 M
Germany9.2%$131 M
Brazil8.3%$81 M
South Africa7.7%$27 M
Japan6.2%$79 M
China6.0%$496 M
India3.4%$559 M

The highest penetration rate is in the U.S., where 15.7% of the population is using online dating services. 

Online dating in the U.S. is an $829 million a year market. (1)

The U.S. online dating industry generates about $829 million in revenue each year through paid subscriptions of adult matchmaking.

The United Kingdom has 11.5% of the population using online dating services, followed by 10.9% in France and 9.2% in Germany.

Most popular paid dating apps in the U.S. are Bumble, Tinder, and Badoo.

According to Statista dating app statistics, Bumble is the most popular paid dating app in the U.S. in 2022. (2)

U.S. Dating Apps (2022)U.S. Paying Customers
Bumble36%
Tinder33%
Badoo33%
Ashley Madison33%
Match31%
Eharmony27%
C-Date26%
Plenty of Fish26%

The statistics on people using dating apps show that 36% of paying U.S. dating app customers are using Bumble, 33% Tinder, and 33% Badoo.

When it comes to total users (free and paid), Tinder is still dominating the U.S. and worldwide. (3)

TinderBumbleHinge
72% Globally19% Globally9% Globally

According to global online dating popularity, 72% of global monthly active users are using Tinder, 19% are using Bumble, and 9% are using Hinge. (3)

Tinder’s usage has remained relatively steady during the last few years, while Bumble and Hinge have seen their audiences surge.

2. About 39% of all straight relationships in the U.S. start online.

According to New Mexico & Stanford University online dating success statistics, about 39% of all heterosexual relationships in the U.S. now start online. (4)

The data shows that the proportion who have met through third persons has declined over time. 

How Couples MetIn 1995In 2017 (latest)
Online2%39%
In a Bar/Restaurant 19%27%
Through Friends33%20%
Through or as Coworkers19%11%

In 1995, 33% of straight couples met through friends, while only 20% met through friends in 2017.  (4)

Internet meeting has displaced roles that family and friends once played, bringing couples together.

The dating app data also shows that neither breakup rates nor relationship quality was influenced by how couples met.

12% of online daters are committed or married to someone they met online.

According to Pew Research Center online dating marriage statistics, 12% of Americans are married or in a committed relationship with someone, they first met through a dating site. (5)

Committed or MarriedGone on a DateEver Used a Dating Site
12% of Americans23% of Americans30% of Americans

The online dating research also found that 3 in 10 (30%) U.S. adults have ever used an online dating site or app. (5)

Interestingly enough, 23% of Americans have ever gone on a date with someone they first met through an online dating site.

About 55% of lesbian, gay, or bisexual (LGB) adults are using online dating platforms, which is almost two times higher than straight adults.

3. 6 in 10 online daters say it’s easy to find potentially compatible partners.

According to Pew Research Center statistics on online dating, 6 in 10 online daters say it’s relatively easy to find potentially compatible partners online. (5)

Finding Users WhoDifficultEasy
Are Physically Attractive28%71%
Shared Hobbies & Interests35%64%
They Want to Meet in Person36%64%
Are Looking for the Same Kind of Relationship38%61%

The research on dating site statistics found that the hardest part (38%) of online dating is finding other users who are looking for the same kind of relationship. (5)

The easiest part (71%) of online dating is to find other users who are physically attractive.

Very PositiveSomewhat PositiveSomewhat NegativeVery Negative
14%43%34%9%

About 57% of Americans say they have had an overall positive experience with online dating.

About 43% of Americans say they have had an overall negative experience with online dating.

4. College graduates have the highest first date and relationship rate on online dating sites.

Research on the success of online dating shows that online dating and its outcomes tend to vary by the person’s level of education.

According to Pew Research Center online dating relationships statistics, college graduates have the highest first date (84%) and relationship rate (44%) on online dating sites. (6)

Through
Online Dating
High School
or Less
Some College
Experience
College
Graduates
Gone on a Date66%77%84%
Committed or Married30%40%44%

About 84% of college graduates are going out with someone they met on a dating site or app. (6)

Compared to 77% of those with some college experience and 66% of those with a high school diploma or less.

College graduates also have a higher likelihood of finding a committed relationship or marriage through online dating.

About 44% of college graduates are committed to or married to someone they met on a dating site or app.

Compared to 40% of those with some college experience and 30% of those with a high school diploma or less.

54% of dating app users in the U.S. are looking to find an exclusive romantic partner.

According to Statista statistics on people using dating sites, more than half of online daters in the U.S. are using online dating websites or apps to find an exclusive romantic partner. (7)

Reason for Using a Dating Site/AppOnline Daters
To find an exclusive romantic partner54%
To have something fun/interesting to do34%
To have casual sex25%
To make platonic, non-romantic connections25%
To see what the app is like23%

About 3 in 10 online daters (34%) are using online dating websites or apps to have something fun or interesting to do and 25% are looking to have casual sex. (7)

About 6% of American online daters are using online dating websites or apps to cheat on their significant other.

5. 57% of men don’t receive enough messages, while 30% of women get too many.

Men and women have contrasting experiences when it comes to using online dating services.

According to Pew Research Center internet dating statistics, more than half (57%) of men using dating apps are not getting enough messages, while 30% of women get too many messages. (5)

Online DatersToo Many
Messages
Right Amount
of Messages
Not Enough
Messages
Men6%36%57%
Women30%45%24%
All Daters17%40%43%

About 43% of Americans who use dating sites or apps say they do not receive enough messages, 40% think the amount is just right, and 17% say they receive too many messages. (5)

The contrast between the sexes is even more noticeable. 

30% of women say they receive too many messages, compared to 6% of men. Yet, 57% of men say they don’t receive enough messages, compares to 24% of women.

6. 60% of younger women experience harassment after saying they aren’t interested.

Younger women experience the most harassing behaviors on online dating platforms.

According to Pew Research Center dating website statistics, 60% of women ages 18 to 34 say someone on a dating site or app has continued to contact them after they said they weren’t interested. (5)

Negative
Behaviors
Women
Ages 18-34
Women
Ages 35-49
Women
Ages 50+
Continued to contact them after saying
not interested
60%49%29%
Sent them an unwanted sexually explicit
message or image
57%53%20%
Called them an offensive name44%34%13%
Threatened to physically harm them19%10%2%

Six-in-ten females (57%) ages 18 to 34 have received unwanted sexual messages or images and, while 44% say they have been called an offensive name. (5)

At the same time, 19% of women report being physically threatened by another user on online dating sites.

The online dating safety statistics suggest that these unpleasant interactions are more prevalent among women than men. 

7. Average online dater spends about $300 per year on dating site memberships.

In the U.S. alone, about 15% of the population is actively using online dating services.

According to Statistic Brain dating site membership statistics, the average dating app user spends about $300 per year on dating site memberships. (8)

Avg. Cost Per MonthAvg. Cost Per YearActive Users
$25$30053 M Americans

Dating site and app membership costs vary a lot depending on the app, membership type, and the length of the membership. (8)

For example, Match Standard costs $24.99, Tinder Gold $14.99, and Elite Singles Premium $59.95.

8. Four in 10 Tinder users are either married or in a relationship.

Statistics of dating apps show that, despite being designed for single people, it’s quite common for non-single people to be using dating sites and apps.

According to a study published in Science Direct, in the U.S., some 42% of people with a Tinder profile are either in a committed relationship or married. (9)

Tinder Users in the U.S.Tinder Users Worldwide
42% Committed/ Married18-25% Committed/ Married

Similarly, several international academic studies on Tinder use suggest that about 18-25% of Tinder users are in a committed relationship while using Tinder. (9)

The dating app statistics study also found that more than 50% of Tinder users who were in a relationship also had an offline encounter with other Tinder users.

Suggesting that non-single Tinder users are willing to act on their curiosity about other potential partners. 

9. Dating app trolls score highly on impulsivity, sadistic behavior, and disregard others’ suffering.

According to an online dating study published in Science Direct, dating app trolls score highly on impulsivity, sadistic behavior, and disregard others’ suffering. (10)

Harassed on Dating SitesHarassed on Dating Sites
57% of Women21% of Men

Research has shown that the negative psychological outcomes of being harassed online are similar to the psychological outcomes of harassment in person. (10)

The online dating lies statistics study analyzed the role of the dark personality traits of psychopathy and sadism in trolling behaviors on contemporary online dating platforms. 

The dating app troll, like the online troll, is sadistic, psychopathic, and dysfunctionally impulsive. 

Interestingly, the research suggests that dating apps are equally likely to be male or female.

Online dating trolls tend to deceive their victims by using a fake identity, being malicious and provocative, taunting, and disruptive with the aim of achieving attention.

10. Online dating scams cost victims over $500 million each year.

During the past five years, online daters have reported losing a staggering $1.3 billion to romance scams.

According to FTC online dating dangers statistics (2022), online dating scams cost victims over $500 million every year. (11)

Avg. Individual
2021 (latest)
Dating Scams
2021 (latest)
Dating Scams
2020
Dating Scams
2017
$2,400 loss$547 M loss$304 M loss$87 M loss

In 2021, reported losses on online dating scams hit a record $547 million. That’s over 6x the reported losses in 2017 and a nearly 80% increase from 2020. (11)

The average individual loss on online dating scams is $2,400 per year.

References

  1. Statista. 2022. How the World Dates Online. Link
  2. Statista. 2022. The Most Popular Dating Apps in the U.S. Link
  3. Sensor Tower. 2022. Usage of Top Dating Apps Grew Nearly 20% Year-Over-Year in January. Link
  4. Michael J. Rosenfeld, Reuben J. Thomas, Sonia Hausen. 2019. Disintermediating your friends: How online dating in the United States displaces other ways of meeting. Link
  5. Pew Research Center. 2020. The Virtues and Downsides of Online Dating. Link
  6. Pew Research Center. 2020. 10 facts about Americans and online dating. Link
  7. Statista. 2021. Most popular reasons for users in the United States to use online dating websites or apps as of May 2021. Link
  8. According to the research, the average cost in 2016 was $243, when adjusted for inflation, it’s $300. American Communication Journal. 2017. Cyber Dating in the Age of Mobile Apps: Understanding Motives, Attitudes, and Characteristics of Users. Link Inflation Calculator. Link
  9. Elisabeth Timmermansa, Elien De Caluwé, Cassandra Alexopoulos. 2018. Why are you cheating on tinder? Exploring users’ motives and (dark) personality traits. Link
  10. Evita March, Rachel Grieve, Jessica Marrington, Peter K Jonason. 2017. Trolling on Tinder® (and other dating apps): Examining the role of the Dark Tetrad and impulsivity. LInk
  11. Federal Trade Comission. 2022. Reports of romance scams hit record highs in 2021. Link

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